01.03.12
Connecting Consumers with Brand eCommerce™
How companies are blending brand development with digital channels to create the ultimate customer experience.
While economists may debate how and when the global economy will resume normal growth, one thing is already clear: as traditional sales channels continue to limp along, digital commerce is thriving. Consider the once-unassailable big-box retail sector. Wall Street has punished the traditional players in recent years as the value of their vast brick-and-mortar networks has tumbled 20 to 30 percent. Same-store sales growth at Wal-Mart and Best Buy has stalled. Borders and Blockbuster have collapsed into bankruptcy.
What’s happened is that the steady growth of digital commerce has permanently altered consumer behavior and expectations.
The challenge for many companies is how to connect with consumers across the multitude of new digital channels while ensuring that the company’s brand promise remains relevant, engaging and consistent across all of them. The solution is embracing a new fusion of technology and marketing that we call Brand eCommerce™ - a seamless blend of brand development, digital marketing and eCommerce.
Learn more by downloading our whitepaper.
ABOUT ACQUITY GROUP
Acquity Group is a leading global Brand eCommerce™ and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build unbreakable customer relationships. Acquity Group works with leading brands like Adobe, AT&T, General Motors, Motorola, and Saks Fifth Avenue through offices in North America and Asia.