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02.13.12

Internet Retailer Web Design & Usability Conference

Designing Web Sites that Stand Out from the Crowd

Web site design is much more crucial to success than just a few years ago. The reasons are many: E-commerce is a crowded field as many competitors invest in the future of retailing. The rapid rise of social media is raising the stakes by placing a premium on customer satisfaction. Sophisticated consumers are not easily wowed—they seek substance and a high degree of responsiveness when they shop a site. Many web retailers are offering the same or similar products, meaning a web site must quickly convert a shopper to a buy—before the shopper clicks away.

ABOUT ACQUITY GROUP Acquity Group is a leading global Brand eCommerce™ and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build unbreakable customer relationships. Acquity Group works with leading brands like Adobe, AT&T, General Motors, Motorola, and Saks Fifth Avenue through offices in North America and Asia.